Who are Mia-Mae's audience and Why?

From the responses in our focus groups and also by researching which age groups might be most likely to listen to our artists. We concluded that the audience group we were going to be aimed at were pre-teens and teenaged girls who could identify with the songs.

We asked 50 boys and girls between the ages of 10 and 22 whether they would buy the song if it was on sale in a shop.

The responses were:

This gave us more ideas as to our image and style and how to approach the music video. We thought that the narrative should be one that the audience could relate too and the image must do the same. We saw that we our audience were young girls we looked at ways in which we could relate our music video to our audience.

We felt that many music videos give the wrong impression of what girls should aspire to be and so we decided a more realistic approach would be beneficial to our audience. Therefore, we made our artists look as much like the audience group as we could to make them more identifiable with the young girls.

Some of the responses from the people we asked was that they felt that at some point they could relate to the lyrics and so they liked the choice of song we were using. Proving we achieved our aim and made ourselves identify with them.